29
Jul
2010
Chichester College get ACTIVE
A targeted approach to business development
Chichester College has become the latest organisation to implement ACTIVE’s Total Solution MappingTM (TSM) system.
With 15,000 full and part-time students, Chichester College will be using TSM across both the marketing and business development teams.
At a time when it is crucial that every penny is spent wisely, the use of TSM will mean that Chichester College can segment, target and position their marketing activities to achieve greater success. TSM will also be used by the business development team to provide a robust evidence base for decision making as well as enabling them to immediately assess the impact of their sales and marketing decisions.
With Chichester College now using the system, 26 organisations in the education sector are now using TSM to maximise the way that they manage, interpret and respond to key market intelligence.
TSM - Total Solution Mapping
- Evidence based decision making
- Benchmarking
- Target Marketing
- Strategic needs assessment
- Lifestyle matching
- Address generation