NHS Sutton and Merton Sign ACTIVE

Trust to Refocus Social Marketing Strategies

NHS Sutton and Merton have signed up to Total Solution Mapping (TSM), for three years, to refocus their social marketing strategies.  Using TSM to analyse geo-demographics within their London Boroughs, they will work on their key areas to improve current methodologies in place.  This in turn will work towards achieving a better framework for their health improvement campaigns.

Addressing areas such as immunisation uptake, smoking cessation and cancer awareness, TSM will allow the PCT to focus their marketing activities through the correct communication channels to engage with their community.  ACTIVE will be working with NHS Sutton and Merton to ensure accurate measurement strategies will be put in place to ensure the success of these campaigns.

ACTIVE’s expertise specifically working with the NHS to ensure, even with the ever decreasing marketing spend for the NHS, this has no compromise on service uptake and improving the health of your community.