ACTIVE Invests in Now

Making the most of the recession

In a time when other companies are shying away from marketing budgets and concentrating on reducing overheads, Basingstoke-based ACTIVE, a leading supplier of information solutions for the public sector, is making the most of the recession. This week marks the start of a strategic effort to focus on innovation during the economic turndown.  

Theory is one thing but putting ideas and concepts into practice is sometimes one step too far for many businesses in the UK.ACTIVE is about to do just that as the brand evolves and three products are launched to different business sectors Health, the Emergency Services and Education.A modern brand is essential as ACTIVE extends its product portfolio to include – Pinpoint, Optimise and Intuition.Pinpoint is dedicated to the Fire Service and will enable Community Fire Safety teams to improve the impact of home fire safety checks.Optimise has been created to specifically improve midwifery and health services.

Health professionals will reduce their carbon footprint as they make their routine visits more efficient.Meanwhile Intuition is dedicated to Student Services within Further Education and will improve student welfare and retention.   Paul Smith, Managing Director of ACTIVE comments, “Read any business journal at the moment and it is likely to contain an article discussing the key stages to not only surviving a downturn but also how to make the most of it.We are investing in our brand and products now in order to accelerate our growth as the recession begins to ease.”  

As a result, ACTIVE expects to recruit more staff directly from the Basingstoke labour market to fill new roles for software development, account management, training and administration.